Top stories of the week: The data on pumpkin spice

Read our top retail stories of the week.

September 26, 2021 Top stories of the week: The data on pumpkin spice Our analysts discussed the power of the pumpkin spice on retailers' autumn marketing campaigns for our eMarketer Briefing this week. Here's the scoop: The news: As we head into fall, pumpkin spice marketing is omnipresent — and data from the last few years suggests we haven't even reached peak pumpkin yet. By the numbers 2003: The year the pumpkin spice latte came to life, and it's been here ever since. 200 million: The number of pumpkin spice lattes Starbucks sold in their first decade. In the next five years, they doubled that figure. $110 million: How much Starbucks customers spent on pumpkin spice lattes in 2018, roughly 1% of Starbucks' annual total coffee sales. 45%: How much consumer interest in pumpkin spice products rose between October 2019 and October 2020. Read the full article. The progression of partnership—there is a better way Business-to-consumer executive marketers plan to increase partnership channel investment by 65% this year, as marketers increasingly understand the power and value of partnerships within a broader ecommerce strategy. Read this article, contributed and sponsored by Partnerize. Amazon Business has grown about 50% each year since 2018 Amazon Business, which has grown rapidly since its launch in 2015, will increase its US product sales by 43.5% year over year to reach $27.59 billion in 2021. Read the full article. 3 things to know in the payments space Here's a look at some of the latest news from our Payments & Commerce analysts. Read the full article. Digital grocery buyers have reached critical mass The pandemic has been a boon for digital grocery adoption. In 2020, the number of digital grocery buyers increased by more than 39 million. While growth won't be as significant in 2021, it will still be a landmark year, as digital grocery buyers will surpass 142 million, amounting to more than half the US population (51.5%) for the first time. Read the full article. Retail media goes beyond direct response Retail media has revolutionized the search ad market, where most of the focus still is. But display and video ads that target consumers higher in the funnel are becoming a more important part of the mix, and technological innovation is ushering in new ad products that bring together the best of branding and the best of performance marketing. Read the full article. ©2021 Insider Intelligence Inc. 11 Times Square, New York, NY 10036   eMarketer Retail Weekly is published by Insider Intelligence Inc. Unsubscribe | Change email address | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Retail Weekly.